El tercer lugar

Sep 21 2005

El sueÃƒÂ±o de toda corporaciÃƒÂ³n: convertir sus tiendas en un Ã¢â‚¬Å“tercer lugarÃ¢â‚¬Â en la vida de los consumidores, despuÃƒÂ©s de la casa y el trabajo. Ese es el proyecto de Starbucks, transformado ahora en un botÃƒÂn de pelea para la industria musical. Ã‚Â¿Por quÃƒÂ©? Porque los discos difundidos en estas cafeterÃƒÂas suelen vender mÃƒÂ¡s ejemplares.

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